If you want to target a specific geographic area with a multimedia punch, cable TV campaigns might be just what you are looking for. The proliferation of cable TV channels has democratized the television advertising market, putting it within...
Collateral Advertising - Print, TV and Radio
Print, TV and radio advertising cover a huge spectrum of individual advertising options, and Mary Pomerantz Advertising is adept at using all of them. Our experience enables us to understand the unique strengths and limitations of each of these options, and recommend the most effective combination for you. Some of these options involve us working with media vendors, while others require us to work with printers, manufacturers, or produce materials in-house.
Print, TV and radio campaigns all involve both campaign creation and negotiating with media vendors to get the best possible rates and the appropriate placement for your advertising. Billboard campaigns also follow a similar pattern, while incorporating a specific geographic component as well. For all of these types of campaigns, you can rely on MPA’s expertise and long-term relationships with media vendors to ensure that your billboard, print, TV and radio advertising makes a powerful impact without straining your advertising budget.
In addition to print, TV, and video services, we produce a number of collateral pieces for our clients. Some of these are large-format pieces such as posters, banners, signs, and displays that you can use around the workplace, in the community, or at events such as trade shows or conferences. Other pieces, such as brochures, booklets, custom sales materials, or promotional items are designed to be handed out to prospective or current clients or employees. Still others like newsletters, annual reports, or postcards tend to be delivered to specific audiences in mass mailings or in the workplace.
We can even perform the services of a public relations firm, developing press releases and press kits or providing crisis management services in response to unforeseen challenges faced by your organization. Whatever your needs are, Mary Pomerantz Advertising’s highly trained staff probably has the skill set to help you get the job done, quickly and effectively. Just give us a call so we can put our collateral advertising experience to work for you.
When you're looking to saturate a large geographic area with your advertising message in a short period of time, radio campaigns are an ideal solution. Almost everyone listens to the radio while driving or relaxing, and radio campaigns can...
Despite what anyone says, print media is still alive and kicking. Although there are many other media options available in today’s increasingly technological world, print advertising is still an extremely effective medium to reach a...
Billboards have always been a great way to get your message out to a huge audience in a distinct geographic area. And now, with the advent of digital billboard technology, the ways in which they can be used have increased dramatically. The latest...
When you need to catch your audience’s attention from a distance, banners, posters, signage, or displays are excellent options. Whether you need an outdoor sign or banner or an indoor poster or display, Mary Pomerantz Advertising has...
With a variety of available shapes and sizes, brochures and booklets can be a great way to spread information about your organization. Whether you are looking for a catalog, a tri-fold, a booklet, or any type of custom-designed piece (even those...
Corporations, institutions, governmental agencies, and non-profit organizations all require some form of year-ending annual reports. It is critical that these annual reports present information clearly and concisely – and having them edited...
Direct mail is a great way to reach a targeted audience with a message designed specifically for them. It's highly selective, targeted and personalized, and the response is easily measured. Direct mail comes in many different forms such as...
Whether delivered electronically or via the printed page, newsletters are a wonderful method of communicating with current and potential clients or employees on a regular basis. Newsletters can help build lasting relationships and create a sense...
Simple, yet effective, postcards can be a great way to reach out to potential clients and job candidates. Whether you are using a mailing list assembled from an in-house database or purchased from a company list based on demographic criteria you...
If you have an upcoming event or program, posters can be a great way to get the word out. Whether you're placing them up around your office or around town, posters are a very flexible and powerful advertising medium. At Mary Pomerantz...
Whether you use them as seasonal gifts for clients, prizes for employee contests, giveaways at trade shows, or handouts at job fairs – company branded promotional items are a great way to get your name out to a wide range of targeted...
Once your logo has been developed, it is critical to incorporate it into your organization’s stationery in a powerful and consistent manner. Stationery such as letterheads (including second sheets), envelopes, invitations, thank-you, and...
Professionally produced custom sales materials are always helpful on sales calls and out-of-office meetings. They can help you articulate key points, give you something tangible to leave behind to maintain your contact’s interest, build...
Regular updates regarding the status of your company is a critical component of any marketing or recruitment strategy. That is why consistently writing and distributing press releases is so important. Of course, that takes time and expertise on...
When you need to distribute information to the media in a timely manner, having a professionally produced press kit on hand can make all the difference. Consisting of recent press releases and positive articles, copies of recent company...
Crisis management allows your company to respond quickly and appropriately whenever your company is faced with an unexpected event that may dramatically change the public’s perception of your organization. Unfortunately, not many...
Did you know that MPA is a certified woman-owned business?
