Online advertising is the fastest growing segment of any form of advertising. In the last 5 years alone, total advertising dollars spent on the Internet have almost doubled from 16 billion to a projected 30 billion for 2010.
Online...
Media Planning, Buying and Placement
With the expanding array of online, print, and outdoor advertising options, you need an independent voice in your corner to help you navigate the often-bewildering media placement choices that are available today. Mary Pomerantz Advertising can be that voice. We are also familiar with the myriad different technical requirements for all of these different media placement options – ensuring that your ad will appear as it was intended.
The team at MPA can help identify the specific media options that will most effectively target the demographic you are seeking to reach and make sure that your ad is keyed properly and submitted on time and in the appropriate format. Our experienced staff members also know what works in what type of media, enabling them advise you on different design options for different publications or sites. It’s all part of the media placement process at MPA.
In addition, our knowledge of current special issues, offers, and deals is second to none – enabling you to get the most out of your media placement dollar. If that weren’t enough reason to choose the media placement veterans at MPA, our longstanding relationships with numerous media outlets allow us to negotiate the most beneficial resolutions to any publishing problems you may encounter. When you choose MPA for your media placement needs, you get it all.
Social network advertising has become one of the latest “must haves” for business. Unfortunately, many companies think social network advertising consists of having one of their interns whip up a Facebook page for their company At...
Mary Pomerantz Advertising specialized in affordable cable advertising for our clients that want to advertise on television without spending exorbitant amount of money. Because cable television advertising has a relatively compact geographic...
Radio advertising is a great way for your message to reach a large audience. And, because individual radio stations attract different demographics – you can focus your campaign on the specific stations that attract your type of listener....
People have a special relationship with their magazines and newspapers--that's the bottom line. It's for this reason that publication advertising is here to stay. Despite the rampant comments about the impending demise of print, the...
Billboard display advertising, with its inexpensive “cost-per-impression" price structure, can be a very effective part of a larger, multimedia campaign. At Mary Pomerantz Advertising, we have extensive experience designing billboards...
For advertising campaigns that need to reach a broad audience within a distinct geographic area, outdoor advertising can be a very effective solution. Ranging from billboards to street banners, truck-side ads, or transit advertising, such as bus...
Transit advertising is great way of targeting commuters by advertising both where they live and where they work. However, there are a number of different transit advertising options, each with their own strengths and constraints. In fact, the...
When you want to make a big impact with your advertising, sometimes it makes sense to go BIG, literally. And, there’s not much bigger than having your ad displayed on a movie screen in front of an audience of thousands per week through...
When your target audience is very specific, a broad-based advertising approach may not be the best solution. You may want to find a niche advertising option(s) in which you can focus all of your resources on the specific people you are looking to...
Market research is the lifeblood of any ad campaign. Accurate, reliable information about your potential customers, clients, or job candidates is a critical element in making a number of important business decisions, including the design and...
No, Mary Pomerantz Advertising isn’t going to handle your delicate, international legal wrangling for you. But, we can help you get the most for your advertising dollars by recommending and negotiating cost-saving advertising contracts for...
If you can't go paperless, go green. For most companies the paperless office is just not practical. So, if you need to use paper, consider green printing. Mary Pomerantz Advertising can help you get started by providing you with a variety of...
I’m not staring at you, I can’t close my eyes.
