Highland Park, NJ — MARY POMERANTZ ADVERTISING, a New Jersey certified woman-owned advertising agency, recently designed a new website for flatbed trucking carrier HWC Trucking. The new website features a clean, modern style that reflects HWC’s commitment to state-of-the-art technology, equipment, and safety. HWC’s “Drive to be Green” is also emphasized through the use of green as the primary website color and the image-driven focus on HWC Trucking’s fleet of modern, fuel efficient (and actually green) tractors. All of these elements help to build HWC Trucking’s brand identity as a cutting-edge, environmentally friendly carrier that is poised for growth in the future.

The “back-end” of the HWC site stands out as well for its use of Drupal to create a Content Management System for easy website updating. Using this system, HWC can keep their web content fresh through quick and easy updates that they can do themselves. The Content Management System lets HWC staff members to log in with a user name and password from their web browsers and edit text and images, create new pages, and more. The system is so easy to use that HWC employees were able to start editing the site after only a 30-minute online training session with Mary Pomerantz Advertising creative staff. This is the kind of thing that makes many people big fans of Content Management Systems.

MPA President Mary Pomerantz is also a big fan of Drupal-based Content Management Systems and has used one for her own company’s website at www.marypomerantzadvertising.com. Mary believes that, “Content Management Systems are definitely the wave of the future. They put the customer back in charge of their message in a very fundamental way. I love being able to put something up on our site in response to current economic or political news. It’s the kind of thing that makes your website a destination that people want to return to over and over again.”


ABOUT HWC TRUCKING
HWC Trucking combines state-of-the-art flatbed equipment with a highly skilled workforce that consistently puts in the extra effort to transform a good job into an outstanding one. Their fleet of 65 Freightliner tractors is equipped with GPS satellite tracking and a variety of 48’ long, 102’’ wide, ultra lightweight, and flatbed trailers with payload capacities of 54,000 pounds. They are a proud member of the fuel efficiency focused Smartway Transport Partnership and use revolutionary technology to instantly schedule, track, and coordinate deliveries and pick-ups for their customers.

Their Drupal-based, MPA-designed website is located at: www.hwctrucking.com.

ABOUT MARY POMERANTZ ADVERTISING

Founded by Mary Pomerantz in 1993, Mary Pomerantz Advertising has built its impressive clientele by providing award winning, high-quality advertising and marketing materials for academic institutions, corporations, and organizations. MPA assists clients in a wide range of areas, such as: media research, planning, and budgeting; logo design and tagline and campaign development (including branding guidelines); website design, virtual tours, Internet job posting templates, AdWords campaigns, and Search Engine Optimization; newspaper, magazine and trade journal advertising; collateral materials such as stationery, brochures, postcards, newsletters, or annual reports; and outdoor advertising from billboards to bus wraps, train station posters, and street banners.

CONTACTS

Mary Pomerantz Advertising can be reached by telephone at (732) 214-9600, by fax at (732) 246-7405, or by email at info@mpaads.com. They are located at 300 Route 27, Highland Park, New Jersey 08904. Their website is located at: www.marypomerantzadvertising.com.