Highland Park, NJ — MARY POMERANTZ ADVERTISING, a New Jersey certified woman-owned advertising agency, unveiled a new website for Prospect Park Residence that looked almost identical to their old one – and Prospect Park couldn’t be happier!

Although pleased with the look and feel of their previous (MPA-designed) website, Prospect Park Residence wanted to enhance the site’s functionality by enabling their staff to quickly and easily update the content on the site without having to learn HTML or other programming languages. The web development team at Mary Pomerantz Advertising suggested and implemented a Content Management System built on the Drupal framework that allowed them to do just that.

The new content-managed website allows Prospect Park staff members to log in to the site through their web browsers (with a user name and password) and make a number of changes such as editing text, adding or replacing images, creating new pages, and much more. Because the site is so much easier to update, the content can always be kept fresh and accurate. This makes the site a much more effective marketing tool for the organization.

According to MPA President Mary Pomerantz, “More and more of our clients are choosing Drupal-based Content Management Systems for their websites. In fact, it is a rare website we design these days that isn’t Drupal-based. The reason is simple. These kinds of Content Management Systems allow organizations to keep their websites current and fresh – and respond quickly to changing market conditions. And, that’s the kind of nimble organization that succeeds in today’s competitive business climate.”


ABOUT PROSPECT PARK RESIDENCE

Described as “senior living at its elegant best,” Prospect Park Residence offers its residents amenities such as a rooftop garden, comfortable apartments, and an amazingly beautiful and convenient location. They are committed to providing seniors with a warm, caring and luxurious environment – along with responsive, 24-hour professional staffing and assistance.

Their Drupal-based, MPA-designed website is located at: www.prospectparkresidence.com.

ABOUT MARY POMERANTZ ADVERTISING


Founded by Mary Pomerantz in 1993, Mary Pomerantz Advertising has built its impressive clientele by providing award winning, high-quality advertising and marketing materials for academic institutions, corporations, and organizations. MPA assists clients in a wide range of areas, such as: media research, planning, and budgeting; logo design and tagline and campaign development (including branding guidelines); website design, virtual tours, Internet job posting templates, AdWords campaigns, and Search Engine Optimization; newspaper, magazine and trade journal advertising; collateral materials such as stationery, brochures, postcards, newsletters, or annual reports; and outdoor advertising from billboards to bus wraps, train station posters, and street banners.

CONTACTS


Mary Pomerantz Advertising can be reached by telephone at (732) 214-9600, by fax at (732) 246-7405, or by email at info@mpaads.com. They are located at 300 Route 27, Highland Park, New Jersey 08904. Their website is located at: www.marypomerantzadvertising.com.