There is nothing like a tried and true classic. Email marketing has been around since the beginning of Internet advertising and continues to be a successful marketing stalwart by proving itself year in and year out. The formats and styles of email marketing campaigns are as diverse as the range of companies that use them. They range from the visually appealing to the heavily informative to the stealthy and clandestine to the persistent and recurring. 

The common denominator of all successful email marketing campaigns has always been their ability to make someone actually stop what they’re doing, open the email up, and read it. In this age of spamming, junk mail, and a seemingly endless ocean of Internet sales pitches – proponents of email marketing have had to go above and beyond to make sure their voices are heard and acknowledged.

In what was a once an untamed frontier, email marketing now requires a much more refined approach if those who use it wish to rise above their millions of competitors. Luckily you have a friend and a guide in MPA. For our own company, our main use of email marketing has always been for customer retention; for you, it might be for something different. Whether you wish to communicate with your current customers in an reassuring, consistent and friendly fashion, or you wish to wrangle some new ones, Mary Pomerantz has years of experience exercising restraint, professionalism and consistency to create the distinction between welcomed email marketing campaigns and simple spam.