Imagine receiving a piece of mail that tells you to go to a website that has your name in it.  Would you visit it? Chances are pretty good that you will. And, when you got there, you’d find that other elements of the page were personalized just for you. Welcome to the world of PURLs or personalized URLs.

PURLs are personalized websites that are usually used along with direct mail pieces that drive individuals to the sites in question. These sites are a great way to gather information about the person visiting them (your potential customer) because each one is, by definition, being visited by a unique, pre-identified individual. They can also be used to test marketing response rates and collect a variety of detailed information based on click-throughs on the site.

At Mary Pomerantz Advertising, we have personal experience with PURLS and their integration into larger multimedia campaigns. We can help you use this marketing technique while it is still fresh and reap the benefit of surprising your audience with something they haven’t seen before. This approach has the added benefit of connecting your company with the idea of cutting-edge technology in minds of your audience – a side benefit that can be particularly effective for many organizations.

Let MPA help you deliver some flawless PURLs to your potential customers today!