Billboard display advertising, with its inexpensive “cost-per-impression" price structure, can be a very effective part of a larger, multimedia campaign. At Mary Pomerantz Advertising, we have extensive experience designing billboards to get the maximum impact in the short time frame drivers have as they pass by. It is a skill that is critical for the success of any billboard-oriented campaign – and one that the MPA team would love to put to work for you.

Of course, picking the right billboards on which to advertise is very important as well. At MPA, we can recommend which specific billboards in what locations will work best to target your audience. By targeting the key transportation arteries in an area, we can help you saturate an area with a strong brand message that reinforces your other forms of advertising.

In addition to helping you choose the best billboards by geographic location, we can also help you choose between different billboard options – including the exciting new possibility of digital billboard advertising. This new option enables companies to purchase a rotating share of a billboard, lowering costs by spreading them over several advertisers. Digital billboards also negate the large-format printing costs of traditional billboard advertising.

A further advantage to digital billboard display advertising is the ability to change your message over the course of your contract by electronically uploading new content to your billboards in real-time. This can be particularly useful when publicizing time-sensitive events. Some digital billboard advertising options even let you change the text content via Twitter, so you could change the message on your billboard within seconds from your cell phone or other mobile wireless device.

Let Mary Pomerantz Advertising help you find a billboard advertising solution that will work best for you – and design a message that makes a powerful impact. We have the knowledge and skill to make your billboard advertising truly deliver!