Blog
As one of New Jersey’s full-service woman-owned advertising agencies, Mary Pomerantz Advertising has spent twenty years delivering only the best to our clients. We’re proud of our representation of the community of female business owners...
From the expert development of Drupal content management system websites to the conception of insightful and effective SEO strategies, Mary Pomerantz Advertising does it all. The greatest thing about being a full-service advertising agency is our...
A recent ranking of the 10 most engaging Drupal websites currently online illustrated the content management system’s flexibility and innumerable features, and showed that it is now one of the top website development resources. Mary Pomerantz...
Ok, so you’ve finally decided to integrate a content management system into your web development practices, and have wisely named Drupal as your CMS of choice. Now how do you get all you can out of Drupal to build the best and most engaging...
A recent article discussed the universally recognized obsolescence of static and brochure websites, and illustrated the importance of a content management system in developing and managing your business’s website. The ability to maintain an...
In order for most businesses to thrive in today’s economy, it’s imperative they maintain a current, engaging, and easily navigable website, not only to display their products and services, but also to interact with users and customers. A...
Do you feel that the size of your business is getting in the way of talking to customers? If your company is one of the many that comprise the garden state’s thriving business community, a New Jersey advertising agency can help you maintain a...
As CEO of Mary Pomerantz Advertising, a NJ-based ad agency, I can personally attest to the importance of small business in creating jobs and moving our economy forward, not to mention producing quality one-of-a-kind merchandise. On the Saturday...
A recent NJBIZ.com article discussed the increasingly limited likelihood of a 2012 NBA season. The New Jersey Devils, who share the Prudential Center with the Nets, are using the NBA lockout as an opportunity to increase radio and social media...
Whether you're a company that sells bread, widgets, or motor oil, you're probably too busy to learn the nuances and subtleties of how much it costs to advertise. This is where NJ media buying agencies can prove invaluable. In an economic...
Every year companies waste an exorbitant amount of money on advertising that, for one reason or another, misses the mark. Whether they target the wrong audience; launch lopsided campaigns that put all of their advertising dollars into one venture;...
According to a recent poll by the Association of National Advertisers, both usage and skepticism of search engine advertising have increased within the business community. The poll was the subject of a recent Adweek.com article, and illustrated that...
A recent NJ.com article discussed Governor Christie’s impending release of a statewide blueprint for economic growth and development. No matter where your company fits into the tricky and competitive New Jersey business community, it helps to...
Those of us who live and work in New Jersey are made aware of its notorious traffic the minute we start driving. We can spend hours sitting bumper-to-bumper on NJ’s over-crowded roadways without ever really getting anywhere. For businesses...
Everybody needs friends, especially the current garden state business community. One of the most common mistakes businesses in New Jersey and around the country make is improper or lop-sided allocation of marketing resources. Wouldn’t it be...
It takes a certain kind of business owner to develop and maintain a thriving enterprise in the garden state. The competition, costs, regulations, and various other obstacles that come with setting up shop in New Jersey have been enough to preclude...
A recent CNBC.com article ranked New Jersey as number thirty among the country’s best states in which to do business, and clearly illustrated that a company needs every advantage to stay ahead in the garden state. While it was certainly...
On October 6, the New Jersey Communications, Advertising and Marketing Association (NJ CAMA) will host an event highlighting the hyper-local targeting capabilities of mobile and social media marketing, and the game-changing potential they could have...
Every company should strive for a deep and long-term relationship with its consumer base. Mobile marketing has given businesses the chance to permanently connect with their customers via their smart-phones, and let them know about specials, events,...
The fierce competition in the New Jersey entrepreneur and business community has mandated that business owners pay close attention to every detail of their enterprise. This includes something as basic as choosing the name of your company. A New...
In the past few years, Facebook and Twitter have become fixtures of any successful advertising campaign. Despite their presence across the marketing landscape, many companies are still in the dark as to how use them in a productive fashion. Social...
Every business finds itself in need of a marketing makeover at some point during their existence. Advertising is one of the few situations where you can’t expect the same results by doing the same thing. In a competitive business climate such...
In New Jersey’s fiercely competitive business climate, efficiently and effectively conveying your message is an absolute necessity. Even some of the best ideas never get off the ground due to their creators’ initial poor advertising...
Advertising across all media has become a cornerstone in the prosperity of any business. From the multi-million-dollar company that blitzes the airwaves with their brand to the local restaurant whose cuisine is so delicious that it warrants an...
It can be argued that New Jersey has one of the most diverse populations in the country. Its relatively small, yet densely occupied landscape has made for a fertile, yet competitive business climate. With such a broad range of citizens comes an...
1. Getting to know your audience – It may seem obvious, but, to reach your audience, you first need to know who they are. As the owner of a New Jersey advertising agency, I am frequently surprised by how little companies know about their...
Although Google, with its AdWords advertising, is the current undisputed king of online advertising – many New Jersey ad agencies (including my own Mary Pomerantz Advertising) are increasingly intrigued by Facebook’s online advertising...
For a long time, NJ advertising agencies have focused almost exclusively on capturing the attention of younger consumers. They were seen as more open to adopting new brands, having more disposable income, and in general having a better long-term...
You may have heard in the news that Apple just passed Google as the most valuable global brand in 2010. But that wasn’t the only interesting news to come out of the latest Top 100 Most Valuable Global Brands Report. Some of the other news...
When it comes to online paid search advertising, Google’s text based AdWords are clearly the 800lb gorilla in the room. But the display ads that are used by Facebook for their paid search advertising, (as opposed to text based ads), are...
One recent morning at 2am, I was woken up by a text message. It was a jarring experience, but when I realized it wasn’t a family emergency, I was relieved. It turned out to be a marketing message from a company whose website I had visited....
Recently signed into law by Governor Christie, this bill prevents employers from posting print or online recruitment ads that state unemployed individuals should not apply. The first offense carries a fine of up to $1,000 which increases to $5,000...
For all the focus on government stimulus programs and the bailouts of big banks and corporations – small businesses are once again leading our economic recovery and creating the new jobs that our country so critically needs.
As a small...
Personnel and Expertise
Most businesses do not have the creative talent and expertise to handle advertising campaigns in-house. Using a NJ advertising agency like Mary Pomerantz Advertising gives you access to a full staff of creative and customer...
According to a recent article on CNN Money, employment fell to 8.9% last month, its lowest level since April 2009. In addition, the last 3 months have seen a full percentage point drop in unemployment – the steepest drop in 28 years. That is...
Thank you to everyone who came out on Sunday, January 30th to the New Brunswick charity event supporting the Eric LeGrand Believe fund. Your participation made this event an incredible success.
To read a great description of this fantastic show of...
Rich Kamiskas was the lucky winner of Mary Pomerantz Advertising’s drawing for 2 tickets to Steakhouse 85 for the Eric LeGrand fundraising dinner. We are happy to support this great cause and hope Rich enjoys the event. If you would...
Once a logo has been designed, many people will look at it and say "I could have designed that." However, professional logo designers (like those at Mary Pomerantz Advertising and elsewhere) put countless hours into creating multiple...
Too often, HR departments get stuck with a careers page or section of their company's website that is: hard to find, difficult to update, and doesn't offer job candidates much in the way of information or functionality. Sometimes the address...
On Sunday, January 30th, a dozen New Brunswick restaurants will be hosting a special fundraising dinner to raise money for the Eric LeGrand Believe Fund. This fund was established to support Eric LeGrand and his family throughout his recovery from...
According to a recent national poll by Rasmussen Reports, U.S. Internet users regularly turn to search engines for answers to everyday questions – and they are very pleased with the results they get.
While 66% of regular...
Can you feel it? Autumn is here! All the leaves are turning brown with age. While leaves may look nice as they age with the fall foliage, that doesn't hold true for your company's website. The fall season can be the perfect time for...
Mary Pomerantz Advertising has the experience your business needs to design, build and continually manage Google adwords campaigns created specifically for your business with any size adwords budget. Our adwords team expertise will help get...
Recently, a certain JetBlue employee has made the news with a pretty dramatic departure from his flight attendant position. Fortunately, we haven’t had a rash of emergency slide deployments (or their equivalents) in workplaces around the...
Online job sites have a wide array of contracts and special deals of which you can take advantage. Finding the one that’s right for your company can be quite tricky. Every site will bill itself as the best option, and try to get you to sign up...
Potential customers and employees get the first look at your company through your website. These days, before anyone ever sets foot in your door, they judge the quality, professionalism and reliability of your company by your website—this is...
Search engine marketing with Google AdWords is one of the most effective ways to increase any website’s traffic. Designed around an EBay-style bidding system, in which the highest “price-per-click” bids receive the best ad...
Email marketing is an incredibly effective tool, if done properly. At Mary Pomerantz Advertising, we know from experience that emailers can generate business by telling existing and potential clients about your products and/or services. We also know...
Direct mail is one of the best ways to target a specific audience. It translates into a great return on investment for your advertising dollars.
Today’s direct mail technology not only lets you identify exactly which customers you want to...
Sometimes the littlest things can make the biggest impact--we've got those times covered. Advertising your company’s brand identity on a promotional item is an effective and inexpensive way to increase your public exposure, and reward...
A successful media plan, like other important components of your business, is built through well-researched, long-term strategies. By planning ahead, you can work within your budget, take advantage of more special promotions and discounts, and...
Mary Pomerantz Advertising would like to wish you and your loved ones a happy holiday season. Thanks for your business, and your support. We look forward to helping your interests grow in the upcoming year. We hope that 2010 brings you all much to...
As the leaves change color and the air turns a little crisper, somehow Thanksgiving is already just around the corner. At Mary Pomerantz Advertising, we have a lot to be grateful for this time of year, and we’d like to thank you for doing your...
Social media networking is a great way to build online communities that “pull” in Internet users and “push” them to your website. At Mary Pomerantz Advertising, we have the creativity and the expertise to build our clients...
Billboard advertising has always been a great way to get your message out to a huge audience in a distinct geographic location. Whether you're looking to get the word out about a product, event, or service, the technology with which you can...
Imagine driving down the road, listening to the radio, and hearing your company’s commercial. With a radio advertising campaign created by Mary Pomerantz Advertising, this could be a very real and affordable possibility.
Almost everyone...
If you want to target a specific region with a multimedia punch, cable television advertising might be just what you’re looking for. Cable TV has democratized the television advertising market, putting it within reach of most companies....
Every time you communicate with your employees, you’re sending a message. And it’s not necessarily the one you think. Each employee communication-from newsletters, to memos, to benefit materials, referrals, suggestions, brochures, etc.-...
Nothing gives your clients or employees a better sense of what your organization is about than a chance to visit your location, tour your facilities, and meet the people who compose your team. Unfortunately hordes of job candidates and prospective...
As more companies seek to increase their woman-owned business suppliers and vendors, the search is on for those with the experience and stability to become trusted business partners. Mary Pomerantz Advertising is certified by the Women’s...
Although people have been predicting the demise of the newspaper for decades, the printed word has adapted to changing conditions and retained a majority of the readership in spite of increased multimedia competition. Instead of being supplanted by...
Over the last decade, people’s media options have grown tremendously—and so have the advertising opportunities they present for your organization. As the number of media outlets increases, the overall advertising market becomes more...
Inject energy into your next event or program with large-format posters, signs, displays, or banners from Mary Pomerantz Advertising. Whether you’re promoting your employee referral program, or need display materials to stand out at an...
Effective employee communication materials are critical for bringing new employees on board with your organization and your mission statement. They are just as important in making sure your existing employees are still in line with what your company...
Stickiness--it's one of the most important features of any website. Stickiness is your site’s ability to keep viewers engaged for significant periods of time—and keep them coming back for more. It can be measured by the frequency of...
Keeping your website fresh is always a challenge. But it’s important to engage your audience and keep them coming back for more. That’s why a content management system from Mary Pomerantz Advertising can be a great help to you and your...
Transit advertising-on trains, station platforms, buses, bus shelters, etc.-can be a great way to get your message out to a large audience in a distinct geographical region. The staff at Mary Pomerantz Advertising has extensive experience designing...
Did you know that MPA is a certified woman-owned business?
