Recently, a certain JetBlue employee has made the news with a pretty dramatic departure from his flight attendant position. Fortunately, we haven’t had a rash of emergency slide deployments (or their equivalents) in workplaces around the country. But, we might start seeing employees leave for (what they feel will be) greener pastures sooner than you might think.

Even in the current employment situation, a recent Rasmussen poll reports that more than one in four employed adults are looking for a job outside their current company – and that’s the highest number in over a year. So, when the employment picture does begin to brighten a bit, there may be a surprisingly large amount of employee job shifting even in the early days of the job market’s recovery. That’s why now is the best time to build a strong employment brand to position your organization for recruitment success when the war for talent resumes in earnest. Crafting a consistent employment brand is the best way to attract the high quality candidates you need to succeed over the long haul. And, the time to start is now.