Every time you communicate with your employees, you’re sending a message. And it’s not necessarily the one you think. Each employee communication-from newsletters, to memos, to benefit materials, referrals, suggestions, brochures, etc.-influences how employees view your organization.
If you don’t work to build a consistent, coherent, and convincing brand with your employees, the message they receive may be the wrong one, entirely. Communications delivered in a haphazard, ad hoc sort of way from one department to another can cause your staff to question your organization’s vision. Materials that appear amateurish can make your organization seem unprofessional. Even the frequency of your communication can impact whether your staff feels valued or informed.
To deliver clear and consistent messages to your employees, you need to build and maintain a strong internal brand—and Mary Pomerantz Advertising can show you just how to do it. We have 17 years worth of experience in designing and delivering employee communications materials, and will put them to work to get your message out with clarity and professionalism. From newsletters to posters, displays, brochures, check stuffers and emailers, MPA has designed a diverse array of these materials for our clients over the years, and would love to do the same for you. We can even offer in-house printing for small-run projects, helping to keep your costs down without sacrificing the professional quality your materials deserve.
Use the right bait