Direct mail is one of the best ways to target a specific audience. It translates into a great return on investment for your advertising dollars.

Today’s direct mail technology not only lets you identify exactly which customers you want to target based on geography, income level, education, profession etc., it even lets you tweak your message to individual sub-groups through variable data printing. You can also track your responses by setting up social response tracking phone numbers or web landing pages specifically for your direct mail campaign.

In addition to using direct mail for marketing efforts, many companies use it for employee communications and recruitment campaigns. Today’s digital printing technology enables even small-run campaigns to be affordably printed and mailed, opening smaller businesses, who may have never previously thought of using it, to the possibility of partaking. Whether you’re a newcomer, or are just looking to use direct mail in a new way, these advancements definitely warrant a second look.

From postcards to self-mailing brochures to multimedia CD ROMs, Mary Pomerantz Advertising has the creative talent and experience to craft the right direct mail message for the right audience, every time.