Stickiness--it's one of the most important features of any website. Stickiness is your site’s ability to keep viewers engaged for significant periods of time—and keep them coming back for more. It can be measured by the frequency of returning visitors, the average length of stay, and the average number of page views for each unique visitor. Successful sites make users stick around long enough for you to sell them your products, services, or virtues as a prospective employer.

The staff at Mary Pomerantz Advertising has the creativity and web experience to maximize the stickiness of your next website design or re-design project. We’ll use a wide range of techniques to accomplish this goal, including:

-Designing clear and simple navigation to minimize the number of clicks users need to perform to get the information they want.

-Providing users with current and relevant content through content management systems that make your updates easy.

-Revising the design of your website based on user feedback from Google Analytics tracking code that monitors who views your what on your site.