Once a logo has been designed, many people will look at it and say "I could have designed that." However, professional logo designers (like those at Mary Pomerantz Advertising and elsewhere) put countless hours into creating multiple concepts and variations of a company logo before they come up with the select few that truly work. They pay attention to the smallest details and even include elements that are designed to affect the viewer on a subconscious level. And, since a company's logo is the centerpiece of their brand identity, this attention to detail is critical to the success of the final product.

A recent article on WalletPop.com illustrates some great examples of how these sometimes hidden features have been incorporated into the logos of some of the world's most well-known brands. It examines the logos of a variety of organizations and describes the subliminal messages that have been carefully designed into them. The highlighted logos include: FedEx, Amazon, Baskin-Robbins, Northwest Airlines, Sun Microsystems, and IBM, among others. To read the complete article, click here.