The establishment and continued maintenance of corporate identity is crucial for any business. Whether you are just starting out, or are reestablishing your brand because of a change of vision or positioning, reorganization, acquisition or merger, product line change, marketing strategy change, or any other reason – Mary Pomerantz Advertising can help you every step of the way. Oftentimes, this process begins with market research that helps to give everyone involved an accurate picture of what differentiates you from the competition and how your company is perceived by a diverse array of groups both inside and outside your organization.

This helps us to develop a specialized and distinguishable corporate identity for your company that portrays its culture, products, aims, and objectives. Differentiation is the key to this step of the process, as it defines your competitive advantage over rivals for both potential customers and employees. Once we understand what truly sets you apart from the competition, Mary Pomerantz Advertising can help you develop your own unique personality, including a logo, a tagline, a color palette, a collection of fonts, and identity guidelines to protect your integrity and effectiveness.

Don’t make the mistake of spending thousands or even millions of dollars on advertising that sends the wrong message to your target audience. Even corporate identities that were effective in their day need to be updated over time as the organization or the public’s attitude changes. Don’t get stuck with an outdated or unclear identity that confuses or, even worse, repels the consumers you're trying to attract. Mary Pomerantz Advertising can help you develop the kind of clear and consistent identity that will serve you well for years to come and form the core of your public relations and advertising campaigns.

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