Pay-per-click advertising (PPC) has become one of the fastest growing segments in the online world of advertising due to its unique combination of targeting capability, real-time control, and ROI tracking. Pay-per-click advertising...
Online Marketing and Internet Advertising
Online marketing and Internet advertising is the key to any new business succeeding – or any established company successfully competing and growing in the 21st century. Mary Pomerantz Advertising has been helping companies of all sizes to compete successfully with their online marketing and Internet advertising for over 15 years. We help our clients design, create, implement and measure all of the different types of online marketing and Internet advertising strategies that are available today.
Our MPA staff keeps our clients apprised of the most up to date and cutting edge online marketing and Internet advertising technologies that are presently available – or coming soon. We also take the time to explain how all of these different technologies work and which ones would work best for each individual client's needs while remaining in their budget.
Most online marketing and Internet advertising technologies can be measured through analytics inexpensively. By analyzing various campaign metrics, we can determine if a client should maintain, reduce, expand, or eliminate any online marketing and Internet advertising program.
Search engine marketing (SEM), sometimes referred to as paid search marketing or paid placement advertising, consists of a variety of different Internet advertising pay models. The goal is the same for all of these different...
Any legitimate search engine optimization (SEO) professional knows that there is no "quick fix" or "magic solution" that will guarantee any website attain a page-one listing overnight. Of course, there are plenty of...
Local search marketing (also known as local search advertising) specifically targets and shows your ad listings by your company’s physical geographical location. Originally all local search marketing was done offline through the yellow...
Isn’t it great when people wind up spreading the word all on their own because they have a genuine interest in what you’re doing? This is the essence of viral marketing. One of the newest and most effective tools in the social network...
Social networking sites such as Facebook, Twitter, Myspace and Wikis, are unquestionably the most pervasive and ubiquitous elements of new media. They are also a scarcely tapped resource in the world of advertising. The people who first tried to...
Blogs (shortened from the original “web logs”) are one of the most commonly discussed and utilized forms of Internet communication. As an interactive method of communication maintained by individuals for themselves and on behalf of...
Web banners are one of the most popular forms of internet advertising. Web banners are a very effective way to increase traffic to your website while spreading the word out about your products, services, and career opportunities. By working with...
Wait, what was I just saying?
