If you can't go paperless, go green. For most companies the paperless office is just not practical. So, if you need to use paper, consider green printing. Mary Pomerantz Advertising can help you get started by providing you with a variety of options from using soy or water-based ink and post-consumer recycled paper to encouraging customers to go online for more information. Green printing is one component of our green marketing initiative

Green marketing isn't just about printing on recycled paper. It is a new approach to marketing. Customers can be directed online to a website instead of relying solely on paper copies of information, sales can be promoted with emailers, brochures can be downloaded as a PDF online, and large multi-page catalogs can be mailed on CDs.

MPA has partnered with many eco-friendly vendors from paper suppliers to printers to maximize our green marketing ability. We will help you customize your message starting with your customers’ perspective and seeing where environmental concerns fit into their lives. We can also provide you with “scrubbed” mailing lists (or help you “scrub” yours) with duplicates, old addresses, and/or children removed to eliminated “wasted” mailings. We even have a wide selection of green promotional items – such as pens made from recycled tires or pencils made from old dollar bills – for your self-promotion or trade show needs.

MPA also utilizes print-on-demand (POD) technology that reduces waste by not printing any “overs”. We can even print your direct mail piece on paper that’s embedded with wildflower seeds that can be planted in the ground after it is read. Talk about making a statement!

If you want to be ahead of the curve – MPA can help you get your green marketing ideas off the ground.