Nothing packs as much graphical punch into a tiny package as effective logo design. A successful logo captures the essence of your organization and transmits it to the viewer each time they see it. At Mary Pomerantz Advertising, we have won numerous creative awards for logos we have designed, and always follow one basic rule: “keep it simple.”

Complexity does not work well in logo design. A logo should clearly communicate a single concept or feeling to the viewer, not everything about your organization. For purely graphical reasons, complex logos are also a mistake. A logo often needs to be reproduced at quite small sizes without losing readability; complex logos will always fail this test.

Another common mistake made in amateur logo design is the use of rasterized (made from individual pixels) images or gradients. These logos often have trouble being reproduced accurately, becoming a muddled gray mess after a few bad photocopies, faxes, or cheap newspaper reproductions. Clean, clear shapes made up of angles and curves usually work best, along with logotypes made up of stylized letters.

At Mary Pomerantz Advertising, we have the logo design experience and expertise to craft a simple and powerful image that conveys the essence of your company in a clean and professional manner.  Your logo is the cornerstone of your corporate identity, and we can help make it truly shine!

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