Highland Park, NJ — MARY POMERANTZ ADVERTISING, a New Jersey certified woman-owned advertising agency, won three 2009 International Davey Awards for their New Brunswick Rocks campaign on behalf of dining and entertainment establishments in New Brunswick, New Jersey. The overall multimedia campaign received a Gold Award for marketing effectiveness and both the New Brunswick Rocks brochure and website won Silver Awards in their respective categories.
According to Mary Pomerantz Advertising President Mary Pomerantz, “Winning Davey Awards for this campaign is particularly gratifying because it means we were able to help our fellow small businesses in the area during especially tough economic times. We knew that New Brunswick had an amazing collection of places to ‘eat, drink, dance, laugh, and stay’ – but we needed to create a buzz that got people to actually come out and try them. And, the New Brunswick Rocks campaign did just that!”
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve.
The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Visit www.iavisarts.org or www.daveyawards.com for more information.
Composed of New Brunswick, New Jersey’s best places to eat, drink, dance, laugh, and stay – New Brunswick Rocks was formed to spread the word about the fun and excitement that can be found in Central Jersey’s hottest dining and entertainment destination. Member establishments held events and pooled advertising resources to launch an ongoing multimedia campaign designed and implemented by Mary Pomerantz Advertising. The campaign included a website, a brochure, V.I.P. cards, social media networking, and advertising in print and on radio, digital billboards, and local buses. The campaign’s events also generated significant independent media coverage and attracted local community sponsors to the project as well.
The MPA-designed New Brunswick Rocks website is located at: www.newbrunswickrocks.com.
Founded by Mary Pomerantz in 1993, Mary Pomerantz Advertising has built its impressive clientele by providing award winning, high-quality advertising and marketing materials for academic institutions, corporations, and organizations. MPA assists clients in a wide range of areas, such as: media research, planning, and budgeting; logo design and tagline and campaign development (including branding guidelines); website design, virtual tours, Internet job posting templates, AdWords campaigns, and Search Engine Optimization; newspaper, magazine and trade journal advertising; collateral materials such as stationery, brochures, postcards, newsletters, or annual reports; and outdoor advertising from billboards to bus wraps, train station posters, and street banners.
Mary Pomerantz Advertising can be reached by telephone at (732) 214-9600, by fax at (732) 246-7405, or by email at info@mpaads.com. They are located at 300 Route 27, Highland Park, New Jersey 08904. Their website is located at: www.mpaads.com
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