When your target audience is very specific, a broad-based advertising approach may not be the best solution. You may want to find a niche advertising option(s) in which you can focus all of your resources on the specific people you are looking to reach. That’s when an advertising agency with the knowledge and experience of Mary Pomerantz Advertising can be a great help.

At MPA, we have worked with a diverse array of niche advertising choices over the years and know which ones produce the best results. These include publications such as the Nursing Spectrum and the Advance (for nurses and other healthcare professionals), the trade journal HAPPI (for the household and personal products industry), and HR Magazine (for HR professionals). Niche advertising websites that we have used include: HR.com, the Institute for Supply Management website, the American Physical Therapy Association website, and the Chronicle of Higher Education’s website.

There are dozens of these sites and publications that we use on a regular basis to meet the niche advertising needs of our clients. If you have a very specific target audience to reach, chances are that we have already advertised in a publication or website that would work for you. Even if we haven’t, we know how to quickly identify the options based upon our years of experience and expertise. When it comes to niche advertising, you can count on the team at MPA to efficiently and effectively target your audience.