For advertising campaigns that need to reach a broad audience within a distinct geographic area, outdoor advertising can be a very effective solution. Ranging from billboards to street banners, truck-side ads, or transit advertising, such as bus wraps or train station advertising, outdoor advertising can blanket an area with your message over a significant period of time.

At Mary Pomerantz Advertising, our media research team can identify the most appropriate outdoor advertising options and locations to meet your needs – and negotiate pricing and contracts that will save you thousands of dollars. We have the experience to know what works and what doesn’t when it comes to outdoor advertising, saving you from the sales pitches and hard sell tactics of overzealous vendors who may or may not understand your specific needs.

Our creative team also has years of experience designing for outdoor advertising media, enabling your message to “pop” off the billboard or bus wrap on which it is displayed. This is a key ingredient, because outdoor advertising is a very different medium, with its own specific set of design constraints and advantages from print or other forms of advertising. And, the team at MPA knows how to best take advantage of this medium to get your message out.

From identifying the best outdoor advertising options to meet your needs, to graphically designing the most effective way to utilize those resources, the team at Mary Pomerantz Advertising can help you make outdoor advertising an important component in your overall advertising campaign.