Radio advertising is a great way for your message to reach a large audience. And, because individual radio stations attract different demographics – you can focus your campaign on the specific stations that attract your type of listener. Radio campaigns can even be specifically designed to be aired on selected programs, further refining your demographic.

At Mary Pomerantz Advertising, we have found radio advertising to be an effective element in a number of our clients' campaigns. In particular, radio’s immediacy  works well in conjunction with time-sensitive events such as trade shows, job fairs, and open houses. Many MPA clients sponsoring events on certain dates have found that radio advertising is great way to get the word out to the public in a timely fashion.

An important element to remember when using radio is that radio advertising rates tend to vary quite widely from one “time slot” to another – sometimes by as much as a factor of twenty! That’s just one of the many reasons that having an experienced advertising agency like Mary Pomerantz Advertising in your corner can take a lot of the guesswork out of planning your radio advertising campaigns. We know what time slots, used in what combinations, can produce the best results for your budget. We also know which programs and stations attract the most of the listeners you are looking to reach. In short, we know how to get the most “bang” for your radio advertising buck.