Billboards have always been a great way to get your message out to a huge audience in a distinct geographic area. And now, with the advent of digital billboard technology, the ways in which they can be used have increased dramatically. The latest digital billboards actually enable you to change your message in almost real time by simply uploading a new digital file online. That means you can change your message over time, use billboards to advertise upcoming events, and even adjust the ads on your billboards in response to changing weather or traffic conditions!

Of course, many billboards are still set up in the traditional style and require specialty large format printers to create their vinyl displays. Mary Pomerantz Advertising has many years of experience designing these traditional billboards and working with specialty printers to get them produced for our clients. We know what kind of message works well in this unique medium and what pitfalls to avoid. In particular, we know how to distill your message down to its essence, so that drivers who have a lot on their minds already can receive it. With billboards, less is usually more – and we have the skills to deliver your message in a succinct and memorable way that generates they results you desire.