Crisis management allows your company to respond quickly and appropriately whenever your company is faced with an unexpected event that may dramatically change the public’s perception of your organization. Unfortunately, not many organizations have the internal resources to do that, particularly when faced with the variety of challenges that such a crisis can pose. That’s when it pays to have a company like Mary Pomerantz Advertising in your corner.

We have the available staff and hard-earned expertise to help you through even the most difficult public relations crisis. We know that each situation demands its own specific types of responses, tailored to the nature of the crisis and the relationship of your brand identity to your target audience. Some typical crisis management responses can include:

• Rapidly distributing press releases to combat erroneous publicity
• Adjusting the message of current advertising campaigns
• Designing new campaigns to specifically address the crisis
• Creating new media plans to shift advertising resources

An unexpected crisis is, by definition, a frightening event for any organization. But, with the right kind of response, you can stem the tide of negative publicity and start rebuilding your brand for the future. The Mary Pomerantz Advertising team is here to help you do just that. Over the course of our many years in the advertising business, we have helped a number of clients “weather the storm” of a difficult crisis and emerge stronger than ever. We are ready to stand by you if you should ever need us to do the same.