Direct mail is a great way to reach a targeted audience with a message designed specifically for them. It's highly selective, targeted and personalized, and the response is easily measured. Direct mail comes in many different forms such as postcards, flyers, letters, brochures and catalogs – and its success is derived from the quality of the mailing list, the offer and/or message, the design and the repetition. MPA can help you navigate every step of this process.

As a way to generate business, direct mail can target whatever demographic works best for you. If you know that your business appeals primarily to people in a small radius around each of your locations, you can isolate your mail recipients by specific zip codes or counties. If your customers tend to have a certain income or educational level, you can target them based of those sorts of criteria. The choices are vast. Even if you don’t have a specific demographic profile for your consumers, direct mail can help you discover it by sending test-mailings to different groups and measuring the results over time. This also applies to testing the type of message that produces the best results.

As a tool for recruiting employees, direct mail is particularly effective in finding candidates for otherwise hard-to-fill positions. You can mail lists to individuals with the specific licensure or certification that your position demands, focusing your message on the exact individuals you want to reach. Few advertising methods offer this level of laser-like precision.

At Mary Pomerantz Advertising we can help you target individuals by geographic areas and demographics or businesses by industry, number of employees, annual sales, etc. Direct mail coupled with Variable Data Printing or Personalized URLs can personalize your message even more, significantly increasing your response rate. From postcards to self-mailing brochures to multimedia CD ROMs – MPA has the creative talent and direct mail experience to craft the right message for the right audience, every time.

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