Simple, yet effective, postcards can be a great way to reach out to potential clients and job candidates. Whether you are using a mailing list assembled from an in-house database or purchased from a company list based on demographic criteria you can use postcards to target hyper-specific audiences with messages designed just for them.

Postcards have come a long way from the one-size-fits-all rectangles of past years. Mary Pomerantz Advertising can help you navigate the abundance of postcard options available to you today. These include a vast array of shapes and sizes, special features such as cutouts or “scratch-offs,” or even 3-D printing effects. We are also experts at combining postcard direct mailings with other elements of an overall multimedia campaign, including online micro-sites designed specifically to appeal to postcard recipients.

If you work with the staff at MPA, we can help you get the best results from your postcards by lending our expertise to every step of the process – from compiling a mailing list based upon demographic criteria, to designing a campaign that targets your individual audience. We’re also very familiar with the advantages and disadvantages of all of the different mailing options. Basically, we’re postcard experts; we have formulated dozens of successful postcard-oriented campaigns, and would love to show you what we can do for you.

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