Regular updates regarding the status of your company is a critical component of any marketing or recruitment strategy. That is why consistently writing and distributing press releases is so important. Of course, that takes time and expertise on your part – or you could turn to the PR experts at Mary Pomerantz Advertising. At MPA, we understand how to make your press releases mesh with your paid advertising so that your audience receives one clear and consistent message from multiple sources. You can rely on the professionals at MPA to convey your message, clearly and consistently.

Crafting a great press release is just the first half of the process. The staff at Mary Pomerantz Advertising can also help to distribute them. By working with MPA, you can be sure that your press release distribution is handled as part of an organized, systematic effort to get your message out to the audience you want to reach. A key part of our approach to press release distribution involves creating and updating a section of your website devoted to press releases. This has the added benefit of improving your website’s overall ranking on search engines over time.

We also employ online press release services and identify specific newspapers to target audiences with a more personalized approach. It all adds up to a PR strategy in which multiple elements dovetail together to get your message out. An example of this strategy would be a public relations event to which the media was invited, followed up with photos and press releases sent to local media sources or national sources with some specific connection to the event. Prior to these types of events, PR campaigns might also employ paid advertising to increase the public “buzz” surrounding the event. By relying on Mary Pomerantz Advertising to plan and execute your PR campaigns, you can be sure that your paid advertising and public relations messages are completely in-sync, resulting in a clear, consistent message being delivered to the public at large.