Despite what anyone says, print media is still alive and kicking.  Although there are many other media options available in today’s increasingly technological world, print advertising is still an extremely effective medium to reach a broad audience with your organization’s message. In fact, recent research has shown that print advertising in newspapers, magazines, and trade journals has what might be called a “credibility premium” when compared with many other options such as the Internet, radio, or television. There is something about the substantial nature of being able to physically hold a print publication in your hands that gives it credibility that translates into a heightened impact on your audience.

At Mary Pomerantz Advertising, we know how to make the most of the power of print advertising, whether you are recruiting employees or marketing products or services. In addition to helping you identify which print publication will best reach your audience (and negotiating the best rates and contracts), we are experts at utilizing the valuable “real estate” of each print ad to its maximum effectiveness. When you pay by the inch or the line, you want to make sure you aren’t using any more space than is absolutely necessary. But, you also don’t want to cram too much information into a tiny, non-descript rectangle that readers will scan over without a second glance.

It’s all about balance, and the team of copywriters and graphic designers at Mary Pomerantz Advertising can help you get the maximum “bang for your buck” from your print ads. Our copywriters can help you hone your message down to its essential core, while our designers can set your ads up to make them “pop.” It’s part art and part science, but we have the years of advertising experience to create print ads that generate the results you need. When you work with Mary Pomerantz Advertising, your print ads will literally jump off the page – and into your audience’s hearts and minds.

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