Once your logo has been developed, it is critical to incorporate it into your organization’s stationery in a powerful and consistent manner. Stationery such as letterheads (including second sheets), envelopes, invitations, thank-you, and business cards is more than a collection of functional office supplies. In fact, it is often the first way in which you can make an impact on potential customers and employees. In this way, stationery can be thought of as the vanguard of your brand identity.
The creative team at Mary Pomerantz Advertising is intimately aware of this fact and will spend the time and creative energy to ensure your stationery makes the appropriate impression on your audience, whether internal or external. Well-designed stationery will help to imprint your brand identity in your audience’s memory from the first moment of contact, and reinforce it with each subsequent repetition. Even when used internally for employee communications, well-designed stationery conveys professionalism and a clarity of vision that helps build your brand for purposes of retention and morale.
Don’t miss the opportunity to build your brand with every business card and piece of correspondence that your staff distributes. Mary Pomerantz Advertising – by consistently incorporating your identity into your letterhead, envelopes, and business cards – can transform all of your stationery into a powerful brand-building force for your organization.
Let’s do this!