Market research is the lifeblood of any ad campaign. Accurate, reliable information about your potential customers, clients, or job candidates is a critical element in making a number of important business decisions, including the design and media placement of ads. At Mary Pomerantz Advertising, we have many years of experience conducting market research for our clients in a variety of areas. Whether you need to identify the target audience (or campaign concept) for an advertising campaign, survey existing clients to improve your service delivery, or poll your employees about the effectiveness of policies and procedures – MPA can get you the information you need to make decisions quickly and confidently.

Some of our clients ask us to conduct quick and simple reviews of existing market research to answer some general questions they may have. Other clients require in-depth primary market research of multiple stakeholder groups to address very specific issues that confront their organization. Whatever your needs, you can be confident that MPA has the expertise and commitment to get the job done right.

Our market research may involve one or more of the following elements (among others):
 

• Reviewing existing research
• Writing and administering quantitative surveys
• Conducting qualitative focus groups
• Analyzing data and compiling reports
• Generating detailed recommendations and media plans

Some of the questions we may answer include:
 

• What trends are changing the market?
• Who are your competitors (now and potentially in the future)?
• Who are your customers (and who could be)?
• What needs are being met by current products or services (and what aren’t)?
• What are the best advertising options to target your specific audience?
• What message will resonate with your clients and potential clients?
• How are your employees responding to recent changes?
• How effective are each of your current advertising choices?

If you are looking to base your advertising decisions on concrete, testable information – the team at MPA can conduct the market research to get you what you need. And, once that information has been assembled, we know how to creatively and effectively put it to good use in your advertising and employee communications campaigns. Trust MPA with your market research needs, and you can be confident in the results.