Local search marketing (also known as local search advertising) specifically targets and shows your ad listings by your company’s physical geographical location. Originally all local search marketing was done offline through the yellow pages phone books. Then in 1996 Bellsouth and SBS gave birth to online local search marketing when they created the first two online directories. Eventually this would inspire a whole host of other companies to create many of the large local search services that are available online to potential advertisers.

Today there are many online local search services for any perspective advertiser to choose to from. Here are a just a few of the more popular local search marketing services: Google Maps (Google Places), Yahoo! Local, Bing Maps, YP.com (Yellow Pages), Superpages, Citysearch, Yelp, Foursquare, ReachLocal, Metrobot.

It is easy to see that with so many choices it can be very overwhelming for anyone trying to get their company noticed by people who are searching online for a local business product or service. This is where we come in, Mary Pomerantz Advertising can recommend which are the best local search services for your company and based on your company’s objectives determine how many you should be using. We also compile and create all of the necessary company data and information for any ad placement on these local search services for your company.