Social networking sites such as Facebook, Twitter, Myspace and Wikis, are unquestionably the most pervasive and ubiquitous elements of new media. They are also a scarcely tapped resource in the world of advertising. The people who first tried to blend the two realms of social media and advertising failed considerably because of the way they went about it. It is not necessary to mine for potential consumers’ personal information in order for an organization to be successful. At Mary Pomerantz Advertising, we understand this and wield the power of social networking sites in a much different way.

Let’s start with the established premise that social networking sites are here to stay. They’ve become an important part of our culture and will continue to be for a long time, barring any Luddite, anti-technology revolution. Although there have been legal and privacy issues connected to this form of campaign due to the mistakes of a few overly eager companies, the 21st-century reality is that any company or organization that knows how to responsibly advertise via these avenues will have at their disposal, a wealth of potential customers. Wouldn’t it be nice to have an agency that knows how to achieve this in your corner?

Regardless of what your intentions are as an enterprise, a strong social media presence-one that integrates brand and consumer awareness with subtlety of message distribution-will be an effective tool in your continued growth. Companies often spend millions of dollars just on their social media buy, with little to show for their money and efforts. Others don’t have enough in their advertising budget to even launch an effective campaign.

MPA can help you navigate the often-perilous waters of social media advertising in an affordable, responsible, and legal fashion. We’ll make you aware of the benefits and risks of any social media endeavor you wish to undertake, build a custom strategy for you, and use it to grow your business.

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