Microsites are one-page websites that exist independent of a company’s main page, and have their own URL. Mary Pomerantz Advertising creates microsites for enterprises that feel it necessary to separately promote one aspect of their company. Oftentimes, microsites can be developed in conjunction with a specific print- or broadcast-based campaign and used as the "landing page" for that campaign's audience.

The purposes of a microsite can vary from promotion of a specific product or idea to the announcement of news that is of particular importance to the company’s consumer base. The construction of a microsite can facilitate promotional goals; keep a customer engaged with the most important and immediate development in your company; and make it easier for you to perform changes and updates due to its autonomy. The fact that they have their own URL’s allows you to circumvent your IT department and the slow and tedious work that can sometimes come with updating sections of your actual website.

Our main goal in the creation of our microsites is the allowance and encouragement of complete interactive operation. We create microsites that focus specifically on the subject at hand and streamline user/visitor communication. Think of them as specialty shops for the web. Let us build one for you.