Web maintenance doesn’t sound particularly sexy, but it is critical for keeping your website effective. It consists of a number of specific activities – all of which can be handled by the team at Mary Pomerantz Advertising. And, you don’t need to have your site designed or hosted by MPA to have us maintain it; we will gladly perform web maintenance duties for you on a site designed or hosted by someone else.

Web maintenance can be broken down into “front-end” and “back-end” components. On the front end, web maintenance involves keeping your website content current and up-to-date. MPA can take care of any graphic or text content updates for you quickly and professionally. We can also update the technology of your site and add new features such as connections to social networking sites. This is currently one of the most popular requests we have from our clients.

On the back-end, web maintenance is just as critical. This is one of the reasons why we suggest that clients use our web hosting services as well; it ensures that their servers will have all of the necessary server updates to run smoothly. The MPA team continually updates our web-hosting servers with security patches and performs daily, archived, off-site backups of client sites. For clients using web databases, we even conduct hourly database backups as part of our standard web maintenance services.