A few words can make a powerful impact! That’s why slogan development is such an important part of any marketing, advertising or recruitment campaign. Many companies even incorporate a slogan or tagline into their logo to add that extra pop.

At Mary Pomerantz Advertising, we've put our slogan development skills to work for a wide variety of organizations, each with their own unique flavor. And, just because they may only be a few words, don’t let that fool you into thinking we just whip them up on the spot. We recognize the importance of these precious few words to your corporate identity, and spend the time and the resources to make sure we hit the nail right on the head.

For some clients, that means conducting market research, employee surveys, or focus groups. For other clients, we may come up with as many as twenty possible options for them to go over within their organization. Whatever the specific process, we have the slogan development experience and expertise to craft that special phrase that can really make a difference to your business.

Effective slogan development can be worth its weight in gold – just think about how many companies you can identify simply from their slogans and taglines…even ones they stopped using years ago. Does “Plop, plop, fizz, fizz” ring any bells with you?