Although Mary Pomerantz Advertising is a full-service advertising agency with clients in a wide array of industries and fields – we do have several areas in which we feel especially knowledgeable. We refer to these areas as our specialties, due to the particularly large amount of clients that we have helped in these areas. At MPA, we have specialties in the following areas: Assisted Living, Education, Healthcare, and Small Business.

The first of our specialties, Assisted Living, requires a very sensitive approach to crafting an advertising message that can appeal to both potential residents and their families. Through years of experience with many different types of assisted living facilities, we feel confident in our ability to create campaigns that incorporate this dual-audience approach. In differentiating one assisted living facility from another, we often highlight unique and appealing features such as a convenient or beautiful location, elegant amenities and décor, or a flexible range of residential options.

The second of our specialties, Education, has its own unique challenges. Our long history of providing marketing and recruitment advertising to education clients has given us an in-depth understanding of the education marketplace and how to best design and target advertising for education clients. This experience has also made us very familiar with the cyclical nature of education advertising expenditures, enabling us to help you plan out your yearly advertising budget with ease.

For the third of our specialties, Healthcare, we have developed a number of innovative strategies and approaches that have served our healthcare clients well, resulting in many successful long-term relationships with healthcare providers and systems of all types and sizes. This gives us a unique insight into the special challenges in the healthcare field – and the ways in which effective advertising can address them. By researching and understanding the unique features of each of our healthcare clients, we create a brand that attracts the patients and healthcare professionals they seek.

The last of our specialties is Small Business. As a small business ourselves, we are very familiar with the challenges that small businesses face when competing against oftentimes larger, better-financed competitors. And, we also know how effective advertising can make all the difference. Whether you are looking for a small business start-up package combining logo, stationery, and business card design to a professional-looking website to targeted advertising or direct mail in your area – Mary Pomerantz Advertising can help you launch successful and cost-effective campaigns.