Posts by MPA

NBA Now Featuring Advertisements on Jerseys

A picture of an NBA player with "Your Ad Here" written behind him.

The National Basketball Association (NBA) became the first major North American professional sports leagues to add advertisements to its team jerseys at the start of the 2017-18 season. Traditionally, the only signage previously included on the front of uniforms were the team logos and names. Businesses and corporations are now allowed to purchase real estate…

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Top 5 Failed Marketing Campaigns

Illustration of the top 5 failed marketing campaigns.

Marketing is key to any successful business. Each year, companies spend big bucks on research and development to discover what makes their target audiences tick so that they can connect in unique ways. But what sounds great in the meeting room doesn’t always end up translating in the final marketing campaign. Details can get lost…

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The Five Most Successful Marketing Campaigns Ever

Title graphic of the top 5 successful marketing campaigns of all time.

With countless advertising campaigns created over the decades, narrowing it down to the five most successful marketing campaigns is quite a challenge. First, there’s defining what “successful” means. Certainly for each marketing campaign there will be different indicators of success. Some universal measurements we used in compiling this list included: creativity, memorability, cultural impact and…

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How to Best Leverage Social Media During a Brand Crisis

A row of Jenga blocks tipping over on each other like dominoes.

Perhaps it’s because news travels faster and farther than ever before, but it seems as though every week there’s a new company facing some sort of crisis. Whether it’s Pepsi creating offensive advertisements, Uber stumbling into the middle of a political controversy, Bill O’Reilly’s alleged history of sexual harassment or United Airlines’ forceful removal of…

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Companies That Exploded Following Creative Marketing Pushes

An illustration of business growth using a mixture of a line and bar graph.

For many of the world’s most well-known businesses, things were rocky at the start. Sales were trickling in, growth was stagnant and hope was low. But with a little planning, research and imagination, these companies were able to turn things around following creative marketing campaigns. In this article, we will review some of the companies…

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How Do you Change Your Company’s Target Audience?

Graphic illustration of a person selecting a new target audience.

Depending on your industry, product or service, correctly choosing your target audience is not always easy. There are many unknowns, constant shifts in the market, faulty assumptions and many other factors that make this a tricky process. Perhaps even more difficult is changing your company’s target audience once it has been established. But several companies…

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Why Social Media Marketing May Be Overrated

A picture of a business owner stressing over his social media marketing.

We’ve seen and heard all of the statistics: billions of people are on social media; people check their social media accounts every day; you can double your sales by having an active social media profile. For some businesses, social media marketing is a great way to reach new potential clients; but for many others, social…

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Copy is Still King

Picture of a typewriter with a crown and question mark as keys.

How many times have you landed on a flashy website with stunning imagery and high-tech design, only to be met by a wall of text full of meaningless jargon? While your corporate logo, colors and designs are essential to your identity, the words you use to tell your story are perhaps even more important to…

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The Benefits of Outsourcing Your Marketing and Advertising

Professionals working together on an advertising strategy.

As a business owner trying to grow your business on a budget, you may be inclined to try to conduct your own marketing. After all, no one knows your company and its offerings better than you, and there are websites and software that will allow you to take care of many of the necessary aspects…

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A Brief History of Branding in America and the World

A picture of the word "branding" on a typewriter.

The roots of branding are debatable based on your definition. There is evidence of branding dating back to earliest days of recorded civilization in 2250 BCE. You could point to Josiah Wedgwood’s branding of his fine china and tableware products with his name to denote high quality during the 18th century. Though many were likely…

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