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Posts by Mary Pomerantz Advertising

Harness the Power of Niche Job Sites

When most people think of posting jobs on the Internet, they picture using the big, generalist job boards like Indeed.com or CareerBuilder and may not even consider using some of the smaller, specialized, niche job sites that also exist. This is understandable, because the sheer size of these large job boards attracts a much larger…

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Measuring the Value of an Online Degree

Illustration of a person obtaining an online degree through a computer.

Behind a computer screen or in a lecture hall: where do students get the best education? Employers are, unsurprisingly, dying to know the answer when it comes to online education. Can an online degree – or distance education, as it is otherwise known – truly compare to learning in the classroom among student peers and…

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What Qualities Make a Great Recruiter?

Picture of four recruiters dressed in business clothes.

Due to the increasing demand for talent and the millions of available jobs in the U.S., your recruiters are likely among your most valuable employees. They can help uncover hidden gems, snatch star performers from the competition and find great employees that fit into your budget. Since the quality of your staff directly correlates to…

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NBA Now Featuring Advertisements on Jerseys

A picture of an NBA player with "Your Ad Here" written behind him.

The National Basketball Association (NBA) became the first major North American professional sports leagues to add advertisements to its team jerseys at the start of the 2017-18 season. Traditionally, the only signage previously included on the front of uniforms were the team logos and names. Businesses and corporations are now allowed to purchase real estate…

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Top 5 Failed Marketing Campaigns

Illustration of the top 5 failed marketing campaigns.

Marketing is key to any successful business. Each year, companies spend big bucks on research and development to discover what makes their target audiences tick so that they can connect in unique ways. But what sounds great in the meeting room doesn’t always end up translating in the final marketing campaign. Details can get lost…

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Five of the Most Successful Marketing Campaigns Ever

Title graphic of the top 5 successful marketing campaigns of all time.

With countless advertising campaigns created over the decades, narrowing it down to the five most successful marketing campaigns is quite a challenge. First, there’s defining what “successful” means. Certainly for each marketing campaign there will be different indicators of success. Some universal measurements we used in compiling this list included: creativity, memorability, cultural impact and…

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