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How to Determine Your Best Advertising Strategy

A picture of a word collage describing different aspects of an advertising strategy.

When running a business, advertising might be one of the last things on your mind. You might already be the final authority on hiring the best talent, refining the company’s products and services, conforming your company’s practices to the applicable laws, etc. Unless you have the market in a corner or the awareness of your brand…

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Videos Are Driving Social Media Traffic

A video marketing collage.

At this point, you likely already know that you need to have a social media presence for your business. Most of your customers are using at least one social media platform, so it only makes sense that you should try to reach them where they are. But after you create your social media account and…

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Dos and Don’ts of Social Media Marketing

An illustration of different social media marketing techniques.

Social media is an incredibly powerful marketing tool for businesses. Not only does it build credibility and reputations, but it also allows companies to interact directly with customers and clients. This highly visible platform has the potential to create intimate and instantaneous connections – but with poor planning,your social media marketing can do more damage…

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Are You Reaching Your Target Audience?

A picture of many people from all demographics.

When you own a business, one of your top goals is to put your products and services in front of the people who would most likely use/need them. A car dealer would not create marketing for pre-teens, just like a candy company is not likely to build ads around the 35 and up demographic. Knowing…

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Understanding the Basics of Branding

Picture of the word branding

Your company’s brand can be one of its greatest assets if managed properly; the success of which will determine your business’s identity. Consisting of who you are, who you’re trying to be, and how you are perceived by others, your branding is a preview of what your company can do for customers. What your products…

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How to Measure the Effectiveness of Your Advertising

Picture of pile of money and bag of money with red background.

Famed American merchant, political figure and marketing pioneer, Jon Wanamaker, once said “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Nearly one hundred years after his passing in 1922, business owners are still trying to figure this out. The science and art of measuring the effectiveness…

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