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Call us now 732-214-9600
Professionals working together on an advertising strategy.

The Benefits of Outsourcing Your Marketing and Advertising

As a business owner trying to grow your business on a budget, you may be inclined to try to conduct your own marketing. After all, no one knows your company and its offerings better than you, and there are websites and software that will allow you to take care of many of the necessary aspects…

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A picture of the word "branding" on a typewriter.

A Brief History of Branding in America and the World

The roots of branding are debatable based on your definition. There is evidence of branding dating back to earliest days of recorded civilization in 2250 BCE. You could point to Josiah Wedgwood’s branding of his fine china and tableware products with his name to denote high quality during the 18th century. Though many were likely…

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Illustration of brand building.

How to Create Concepts, Themes and Ideas to Build Your Brand

When you’re just starting a new business venture, you’re basically working with a clean slate. You have no logo. You have no slogans or taglines. You have no official mission statement. Essentially, you have none of the important elements that combine to define a brand. This is an exciting time because it’s full of potential,…

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A picture of a word collage describing different aspects of an advertising strategy.

How to Determine Your Best Advertising Strategy

When running a business, advertising might be one of the last things on your mind. You might already be the final authority on hiring the best talent, refining the company’s products and services, conforming your company’s practices to the applicable laws, etc. Unless you have the market in a corner or the awareness of your brand…

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A depiction of an SEO superhero who can improve your Google ranking.

10 Ways to Improve Your Google Ranking

Even if you have the best website in the world, it won’t matter at all if no one sees it. Most people use Google to navigate the Internet, and 95 percent of Google’s web traffic is spent on the first page of search results. This means that if your website doesn’t show up on the…

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A video marketing collage.

Videos Are Driving Social Media Traffic

At this point, you likely already know that you need to have a social media presence for your business. Most of your customers are using at least one social media platform, so it only makes sense that you should try to reach them where they are. But after you create your social media account and…

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An illustration of different social media marketing techniques.

Dos and Don’ts of Social Media Marketing

Social media is an incredibly powerful marketing tool for businesses. Not only does it build credibility and reputations, but it also allows companies to interact directly with customers and clients. This highly visible platform has the potential to create intimate and instantaneous connections – but with poor planning,your social media marketing can do more damage…

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A picture of many people from all demographics.

Are You Reaching Your Target Audience?

When you own a business, one of your top goals is to put your products and services in front of the people who would most likely use/need them. A car dealer would not create marketing for pre-teens, just like a candy company is not likely to build ads around the 35 and up demographic. Knowing…

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Picture of the word branding

Understanding the Basics of Branding

Your company’s brand can be one of its greatest assets if managed properly; the success of which will determine your business’s identity. Consisting of who you are, who you’re trying to be, and how you are perceived by others, your branding is a preview of what your company can do for customers. What your products…

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Picture of pile of money and bag of money with red background.

How to Measure the Effectiveness of Your Advertising

Famed American merchant, political figure and marketing pioneer, Jon Wanamaker, once said “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Nearly one hundred years after his passing in 1922, business owners are still trying to figure this out. The science and art of measuring the effectiveness…

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