Despite what anyone says, print media is still alive and kicking. Among the wide-range of available media options in today’s increasingly digital world, print advertising still effectively reaches broad audiences. Our print services clients know the continued power of the right kind of print advertising for recruiting employees or marketing products and services.
It’s all about balance, and the experienced team of copywriters and graphic designers at Mary Pomerantz Advertising will get you the maximum bang for your buck with our professional print services. Our copywriters hone your message down to its essential core, while our designers set your ads up to make them pop. When you work with Mary Pomerantz Advertising, your print ads will literally jump off the page – and into your audience’s hearts and minds.
Billboards have and continue to be a dynamic forms of advertisements that can get your message out to a huge audience in a distinct geographic area. With the advent of digital billboard technology, the ways in which they are used have increased dramatically. Now, your message can be easily changed in near real-time by simply uploading a new digital file online. This ease of adjusting allows you to use billboards to advertise upcoming events, and even alter the ads in response to changing weather or traffic conditions!
Whether you need traditional billboards that require specialty large format printing, or an advertisement on a digital billboard that shares space with other ads, Mary Pomerantz Advertising understands the kind of messages that work well in these unique formats. In particular, we know how to distill your message down to its essence, so even drivers with a lot on their minds will receive it. At Mary Pomerantz Advertising, we have the skills to deliver your message in a succinct and memorable way that generates the results you desire.
Once your logo has been developed, it is critical to incorporate it into your organization’s stationery in an impactful and consistent manner. Letterheads, envelopes, business cards, invitations and thank-you cards are more than a collection of functional office supplies. These items are often the first ways you make an impression on potential customers and employees.
The resourceful team at Mary Pomerantz Advertising will spend the time and creative energy to ensure your stationery makes the appropriate impression on both your internal and external audience. Well-designed stationery will imprint your brand identity into your audience’s memory from the first moment of contact, and reinforce it through each subsequent contact. Don’t miss the opportunity to promote your brand with every business card and piece of correspondence that your staff distributes. Let Mary Pomerantz Advertising transform your stationery into a powerful brand-building force for your organization.
Posters are great at getting the word out about an upcoming event or program. Regardless if you’re placing them up around your office or around town, they are a very flexible and powerful advertising medium. From large quantities delivered to dozens of international locations to publicize a global corporation’s quality improvement initiative, to a handful of posters for the marquee of the local community theatre’s latest production, Mary Pomerantz Advertising will design and print a variety of posters (including foam-mounted, framed, or easel-backed), to meet clients’ needs and fit within their budgets.
Whether publicizing employee referral programs, or creating a splash at a trade show or career fair, posters create a visibility that keeps your company in the mind of current employees as well as potential employees and customers. With our tools, knowledge and stylistic sensibility, we generate quality posters that emphasize your organization’s unique perspective and that you can afford.
Delivered either electronically or via the printed page, newsletters are a wonderful method of communicating with current and potential clients or employees on a regular basis. They help build lasting relationships between you and your readership, and they create a sense of community among your readers over time.
At Mary Pomerantz Advertising, we have experience designing, printing and mailing newsletters, each with their own unique look and feel. Whether you are communicating to your customers, showing donors how their money is being well spent, or strengthening your employees’ connection to the company, newsletters provide a regular method of keeping everyone informed. However you decide to use them for your organization, consistently published newsletters are key components in building your brand by giving people a genuine feel for the mission of your organization.
You might be surprised how many people look forward to receiving a well-designed, professionally printed newsletter and rely on its regular appearance. Like an old friend who remains in touch, a newsletter can become part of your audience’s lives in a positive and enriching way. Let the staff at Mary Pomerantz Advertising help you maintain this meaningful connection through our newsletter services.
Banners and Signs
When you need to catch your audience’s attention from a distance and make an immediate impact, banners, signage or displays are excellent options. Whether an outdoor sign or banner, or an indoor poster or display, Mary Pomerantz Advertising has the expertise to design and produce the large, attention-grabbing media you need. For smaller jobs requiring a quick turnaround, we even have the capability to print posters and banners in-house on our large-format printer.
When designing large graphics, it is critical to pare down your text to short, concise statements, and make your images as clear and simple as possible in order to get your message across quickly and succinctly. At Mary Pomerantz Advertising, our copywriters and graphic designers know how to create banners, posters, signage and displays that do just that. We have the knowledge and experience to help you make the right choice for your specific sign and display requirements — and, within these specifications, to make your message capture the attention of your audience.
Brochures and Booklets
With a variety of available shapes and sizes, brochures and booklets can spread information about your organization in versatile and compact ways. If you are looking for a catalog, a tri-fold, a booklet, or any type of custom-designed piece (even those with die-cuts or other specialty features), the creative team at Mary Pomerantz Advertising will design brochures that fit the bill. We will take care of every step of the process – from conceptualization, to copywriting, design, printing, and even mailing – so that your brochures and booklets get the job done.
With our established relationships with high-quality, low cost printers, Mary Pomerantz Advertising ensures that the final printed piece conveys an aura of professionalism through the quality of its construction. Our staff has the expertise to know which paper types, sizes, folding styles and special features (such as die-cuts, embossing, or foil stamping) will work best in your brochure or booklet to communicate your message in a style appropriate and engaging for your audience. It’s all part of the creative services that have won Mary Pomerantz Advertising so many awards and produced such impressive results for our clients.
Regardless of if you use them as seasonal gifts for clients, prizes for employee contests, giveaways at trade shows or handouts at job fairs, company branded promotional items are a great method to get your name out to a wide range of targeted individuals. The major advantage of a promotional item over many other forms of advertising is the fact that they get taken home and used by recipients, giving them a long advertising shelf life. Each time they are used, your brand gains more exposure — potentially among a recipient’s friends, family, coworkers, and greater public.
Almost anything can be branded with your company logo and colors and used to promote your organization. The team at Mary Pomerantz Advertising has designed and produced a diverse array of promotional products including:
- Stress Balls
- Mouse Pads
- Even Temporary Tattoos!
If you have a special event coming up, let us know and we will suggest a number of different promotional items you could try. Or, if you have a specific idea, we will help you discover the best-priced option available. Let Mary Pomerantz Advertising develop unique promotional items that captivate and engage the interests of your audience.
Simple yet effective, postcards are great at reaching out to potential clients and job candidates. Whether you are using a mailing list assembled from an in-house database or purchased from a company list based on demographic criteria, you can use postcards to target hyper-specific audiences with messages designed just for them.
Postcards have come a long way from the one-size-fits-all rectangles of past years. Mary Pomerantz Advertising will navigate the abundance of postcard options available to you today. These include a vast array of shapes and sizes, special features such as cutouts or “scratch-offs,” or even 3-D printing effects.
The staff at MPA will produce the best results from your postcards by lending our expertise to every step of the process –- from compiling a mailing list based upon demographic criteria, to designing a campaign that targets your individual audience. We are also experts at combining postcard direct mailings with other elements of an overall multimedia campaign, including online micro-sites designed specifically to appeal to postcard recipients.
Mary Pomerantz Advertising has formulated dozens of successful postcard-oriented campaigns, and we would love to show you what we can do for you.
Direct mail is an effective way to reach a targeted audience with a message designed specifically for them. It’s highly focused and personalized, and the response can be easily measured. Whether through postcards, flyers, letters, brochures or catalogs, the success of a direct mail campaign is derived from the quality of the mailing list, the offer and/or message, the design and the repetition of the mail.
At Mary Pomerantz Advertising, we navigate every step of this process with you. At Mary Pomerantz Advertising, we will help you target individuals by geographic areas and demographics, or target businesses by industry, number of employees, annual sales, etc. Direct mail coupled with Variable Data Printing or Personalized URLs will personalize your message even more, which significantly increases your response rate. Whether you’re looking to proliferate your message through postcards, self-mailing brochures or multimedia CD ROMs, MPA has the creative talent and direct mail experience to craft the right message for the right audience.