Call us now 732-214-9600
Call us now 732-214-9600

Strategy Services

drawing of x's and o's like from a football playbook with the word strategy above it

Mary Pomerantz Advertising offers a full set of strategy services to help your organization successfully develop and execute advertising and marketing campaigns. We combine over two decades of experience with proven methodologies to strategically promote your business.

Strategy Services Icons - ALL

Contract Negotiations

Contracts are a crucial cornerstone in successful advertising. Offering expert recommendations and negotiating beneficial, cost-saving advertising contracts are honed skills of the team at Mary Pomerantz Advertising. We are eager to implement our tested and proven strategies for your organization.

For over two decades, Mary Pomerantz Advertising has cultivated longstanding relationships with a variety of vendors across the country. Our relationships allow us to negotiate and offer our clients exclusive media pricing.

Our team of professionals save clients money by identifying advertising opportunities that align with a company’s budget. We will secure the least expensive advertising rates and volume discounts through effective contract negotiations. Our cost-saving tactics will allow your company to have more capital to spend on other business expenses. From newspapers and magazines, to internet sites and more, we will secure your organization cost-effective contracts to best suit your needs.

Contract Negotiations

Green Marketing

Efforts to go green seem fruitless? Allow Mary Pomerantz Advertising to aid your organization with this daunting and increasingly relevant task. After all, we understand how green marketing has become a scale-tipping factor for consumers. According to the World Business Council for Sustainable Development, approximately 50 percent of the US population takes into consideration a business’s ecological footprint when deciding whether or not to use its brand. We can help your company reinvent itself as an eco-friendly organization — where, by protecting the environment, your sales and overall brand awareness can also thrive.

Mary Pomerantz Advertising offers a wide variety of innovative marketing initiatives that can be implemented to aid your organization in “going green.” Our partnerships with countless eco-friendly vendors complements our proven marketing abilities. We will develop a custom marketing plan to equip your business with the tools to strategically reach the public and address its growing environmental concerns.

Green Marketing

Market Research

Market research is the foundation of a sound, effective advertising or marketing campaign. Identifying critical information about current and prospective customers and clients allows an organization to effectively achieve its set goals. Acquiring and understanding this data directly impacts multiple aspects of a business’s decisions, such as overall ad design and ad placement.

The most successful organizations routinely conduct market research in order to stay abreast of emerging trends and maintain a competitive edge within their prospective industries. Market research is a vital aspect of increasing sales and generating brand awareness.

Whether you need us to identify a target audience, create and conduct a survey or analyze and compile a report, you can be confident that Mary Pomerantz Advertising will efficiently and effectively gather the necessary research to aid your organization.

Market Research

Crisis Management

When your company is faced with an unexpected circumstance that can dramatically (and negatively) alter the public’s perception of your organization, it is crucial to respond quickly and appropriately with a crisis management plan already in place. With Mary Pomerantz Advertising in your corner, any situation will be tactfully and strategically handled.

No matter what time or day your public relations crisis may occur, our staff is on standby ready to put our expertise to work for your business. Mary Pomerantz Advertising understands that each situation demands a specific type of response, tailored to the nature of the crisis and the relationship of your brand identity to your target audience. For over two decades, we have helped our clients “weather the storm” — and we are here, ready to stand by you.

Crisis Management

Press Releases

Press releases are critical for keeping your organization alive in the public eye. Consistently writing and distributing press releases is important to the success of a campaign and regularly updates the public about the status of various projects and internal events.

The PR experts at Mary Pomerantz Advertising understand how to make your press releases correspond with your paid advertising. This ensures that your audience receives one clear and consistent message from multiple sources.

After crafting your press releases, we also use online services and identify specific newspapers to target audiences with a more personalized approach. It all adds up to a PR strategy in which multiple elements dovetail together to get your message out to the public.

Press Releases

Annual Reports

Start the new year right by correctly filling out year-end annual reports. These types of documents communicate a particular impression of your company to stakeholders, employees, and the general public. Reports also allow for the enhancement of a brand. Given the important role of these reports, it is crucial that they are documented in a clear and concise manner.

Mary Pomerantz Advertising is a full service agency whose team of copywriters and graphic designers will expertly edit and layout your reports to assist in communicating your company’s yearly activities and accomplishments. Our experts strategically present complex, technical data in a clear, concise and compelling format that is designed to keep your audience’s attention and help build a powerful brand identity.

Annual Reports

Multimedia Presentations

Effective multimedia presentations make any online or offline delivery of information successful by ensuring that an organization’s intended message is clearly understood by its target audience. Whether your audience is a group of potential clients or employees, multimedia presentations are a dynamic method of communicating information in a clear and professional manner.

The creative team at Mary Pomerantz Advertising has the design, writing and technical skills to develop a memorable presentation. Your company’s message deserves to be delivered by a multimedia presentation that will keep your audience engaged with your product or service being promoted. Incorporating visual and animated elements, along with charts and graphs, Mary Pomerantz Advertising will create a powerful presentation that will aid your company in reaching its business objectives.

Multimedia Presentations

Media Planning

Out of the seemingly-endless sea of advertising options, how do you decide which to hook onto? Choosing the right one for your audience requires expertise and experience. Leave this demanding process up to the skilled professionals at Mary Pomerantz Advertising. Our team will help your business identify the target audiences that need to be reached in order to ultimately increase sales and brand interest while achieving your organization’s goals.

Outside of pinpointing who you need to target, skillfully disseminating your message is key to successfully meeting and exceeding marketing initiatives. Mary Pomerantz Advertising will translate your marketing requirements into attainable media objectives that communicate your business’s ideas to the public. We will devise a plan for your media to create high impact results and reach the right audiences, helping you make sales and engage intended consumers or clients with your company.

Media Planning

Media Buying

Media buying is a key discipline in the realm of advertising. It is the procurement of media inventory and negotiation of advertisement placements and prices. Smart media purchases can help an organization maintain its budget and not exceeding its designated advertising funds.

Beyond saving money, a savvy media buying strategy aims to get the right people to see your advertisements at the right time. After all, a powerful and resonating commercial (for example) is only successful if it is viewed by desired target audiences, who each have unique patterns of engaging with media. We at Mary Pomerantz Advertising understand these nuances of media buying and will help you allocate the media space you need. Our agency will acquire the most advantageous time-slots and spaces for your company’s carefully crafted advertisements. We will investigate, negotiate and network to identify the prime purchasable media options for your business.

Media Buying
character-with-mail

Would you like to join our mailing list?

Mary Pomerantz Advertising Recruitment Marketing
Get in touch with Mary Pomerantz Advertising
Send