Call us now 732-214-9600
Call us now 732-214-9600
Illustration of a person obtaining an online degree through a computer.

Measuring the Value of an Online Degree

Behind a computer screen or in a lecture hall: where do students get the best education? Employers are, unsurprisingly, dying to know the answer when it comes to online education. Can an online degree – or distance education, as it is otherwise known – truly compare to learning in the classroom among student peers and…

Read More
Picture of four recruiters dressed in business clothes.

What Qualities Make a Great Recruiter?

Due to the increasing demand for talent and the millions of available jobs in the U.S., your recruiters are likely among your most valuable employees. They can help uncover hidden gems, snatch star performers from the competition and find great employees that fit into your budget. Since the quality of your staff directly correlates to…

Read More
A picture of an NBA player with "Your Ad Here" written behind him.

NBA Now Featuring Advertisements on Jerseys

The National Basketball Association (NBA) became the first major North American professional sports leagues to add advertisements to its team jerseys at the start of the 2017-18 season. Traditionally, the only signage previously included on the front of uniforms were the team logos and names. Businesses and corporations are now allowed to purchase real estate…

Read More
Illustration of the top 5 failed marketing campaigns.

Top 5 Failed Marketing Campaigns

Marketing is key to any successful business. Each year, companies spend big bucks on research and development to discover what makes their target audiences tick so that they can connect in unique ways. But what sounds great in the meeting room doesn’t always end up translating in the final marketing campaign. Details can get lost…

Read More
Title graphic of the top 5 successful marketing campaigns of all time.

Five of the Most Successful Marketing Campaigns Ever

With countless advertising campaigns created over the decades, narrowing it down to the five most successful marketing campaigns is quite a challenge. First, there’s defining what “successful” means. Certainly for each marketing campaign there will be different indicators of success. Some universal measurements we used in compiling this list included: creativity, memorability, cultural impact and…

Read More
A row of Jenga blocks tipping over on each other like dominoes.

How to Best Leverage Social Media During a Brand Crisis

Perhaps it’s because news travels faster and farther than ever before, but it seems as though every week there’s a new company facing some sort of crisis. Whether it’s Pepsi creating offensive advertisements, Uber stumbling into the middle of a political controversy, Bill O’Reilly’s alleged history of sexual harassment or United Airlines’ forceful removal of…

Read More
An illustration of business growth using a mixture of a line and bar graph.

Companies That Exploded Following Creative Marketing Pushes

For many of the world’s most well-known businesses, things were rocky at the start. Sales were trickling in, growth was stagnant and hope was low. But with a little planning, research and imagination, these companies were able to turn things around following creative marketing campaigns. In this article, we will review some of the companies…

Read More
Graphic illustration of a person selecting a new target audience.

How Do you Change Your Company’s Target Audience?

Depending on your industry, product or service, correctly choosing your target audience is not always easy. There are many unknowns, constant shifts in the market, faulty assumptions and many other factors that make this a tricky process. Perhaps even more difficult is changing your company’s target audience once it has been established. But several companies…

Read More
A picture of a business owner stressing over his social media marketing.

Why Social Media Marketing May Be Overrated

We’ve seen and heard all of the statistics: billions of people are on social media; people check their social media accounts every day; you can double your sales by having an active social media profile. For some businesses, social media marketing is a great way to reach new potential clients; but for many others, social…

Read More
Picture of a typewriter with a crown and question mark as keys.

Copy is Still King

How many times have you landed on a flashy website with stunning imagery and high-tech design, only to be met by a wall of text full of meaningless jargon? While your corporate logo, colors and designs are essential to your identity, the words you use to tell your story are perhaps even more important to…

Read More
character-with-mail

Would you like to join our mailing list?

Mary Pomerantz Advertising Recruitment Marketing
Get in touch with Mary Pomerantz Advertising
Send