Behind a computer screen or in a lecture hall: where do students get the best education? Employers are, unsurprisingly, dying to know the answer when it comes to online education. Can an online degree – or distance education, as it is otherwise known – truly compare to learning in the classroom among student peers and…

Due to the increasing demand for talent and the millions of available jobs in the U.S., your recruiters are likely among your most valuable employees. They can help uncover hidden gems, snatch star performers from the competition and find great employees that fit into your budget. Since the quality of your staff directly correlates to…

The National Basketball Association (NBA) became the first major North American professional sports leagues to add advertisements to its team jerseys at the start of the 2017-18 season. Traditionally, the only signage previously included on the front of uniforms were the team logos and names. Businesses and corporations are now allowed to purchase real estate…

Perhaps it’s because news travels faster and farther than ever before, but it seems as though every week there’s a new company facing some sort of crisis. Whether it’s Pepsi creating offensive advertisements, Uber stumbling into the middle of a political controversy, Bill O’Reilly’s alleged history of sexual harassment or United Airlines’ forceful removal of…

For many of the world’s most well-known businesses, things were rocky at the start. Sales were trickling in, growth was stagnant and hope was low. But with a little planning, research and imagination, these companies were able to turn things around following creative marketing campaigns. In this article, we will review some of the companies…

Depending on your industry, product or service, correctly choosing your target audience is not always easy. There are many unknowns, constant shifts in the market, faulty assumptions and many other factors that make this a tricky process. Perhaps even more difficult is changing your company’s target audience once it has been established. But several companies…

We’ve seen and heard all of the statistics: billions of people are on social media; people check their social media accounts every day; you can double your sales by having an active social media profile. For some businesses, social media marketing is a great way to reach new potential clients; but for many others, social…

How many times have you landed on a flashy website with stunning imagery and high-tech design, only to be met by a wall of text full of meaningless jargon? While your corporate logo, colors and designs are essential to your identity, the words you use to tell your story are perhaps even more important to…

As a business owner trying to grow your business on a budget, you may be inclined to try to conduct your own marketing. After all, no one knows your company and its offerings better than you, and there are websites and software that will allow you to take care of many of the necessary aspects…

The roots of branding are debatable based on your definition. There is evidence of branding dating back to earliest days of recorded civilization in 2250 BCE. You could point to Josiah Wedgwood’s branding of his fine china and tableware products with his name to denote high quality during the 18th century. Though many were likely…