Even if you have the best website in the world, it won’t matter at all if no one sees it. Most people use Google to navigate the Internet, and 95 percent of Google’s web traffic is spent on the first page of search results. This means that if your website doesn’t show up on the first page of search results that are relevant to your company, you’re losing business. An entire industry has sprung up in the last few years to meet this demand, known as SEO (Search Engine Optimization). The degree to which Google has become the gatekeeper of the Internet necessitates a complex and temperamental system that dictates which sites appear on page one. The algorithm that determines who shows up first is constantly changing to keep the playing field as level as can be, so the best approach to improve your Google ranking consists of sticking to what has been established to work and adapting to the changes.
10 SEO Tips to Improve Your Google Ranking
Now that you have a fully developed website, you want people to start seeing it so it can begin generating revenue. Here are a few steps you can take to improve your Google ranking and ensure your website is seen by prospective customers: , , 
“You need to constantly evaluate your performance if you want to get ahead.”
- Google’s algorithm: What it all comes downs to is Google’s algorithm, PageRank (PR), which determines the ranking of websites in its search results. Google is constantly changing the algorithm and doesn’t make many of the updates public so it is a mystery to most people. The best advice is to act on what you do know about the algorithm and see what works and what doesn’t.
- Keywords: Anticipate what people who would use your company’s products or services will search for when they’re looking for what your business offers. Use focused and distinct keywords on each of your pages for the best results. Another key factor is how densely given keywords appear in your content, the best way to make this work for you is to use natural phrasing.
- Mobile-friendly: An estimated 60 percent of web traffic originates from a mobile device, and that number has only gone up in the last several years. For this reason, websites that have made themselves accessible to mobile users are ranked higher than websites that have not.
- Monitor your progress: Successful SEO strategy couldn’t be farther from fire-and-forget. You need to constantly evaluate your performance if you want to get ahead. Look up your website on page-ranking sites like Alexa and stay on top of how users are navigating to your site and what search terms they are using to get there.
- Name your pages: Similar to keywords, give all of your website’s pages descriptive and unique titles. PR gives this information a very high priority to make sure that your title is accurate and encompassing or else it will count against you.
- Links: The more frequently that links to your site are posted on other websites, the better. However, you’ll want to make sure that those links mostly appear on sites that have their SEO in order.
- Regularly update content: Google also looks at how recently the content on your website’s pages has been updated. Frequently adding new content will give you an edge over your competition. This is what makes blogging a good practice for most businesses.
- Sitemap: A map of all of the pages on your website goes a long way in making your site more user-friendly but also makes it easier for Google to understand and index your website, giving it a higher priority in search rankings.
- Tags: Adding alt tags to your websites’ images not only makes your content more accessible to the visually impaired but it also adds another layer of searchability. Alt tags consist of descriptions of graphics and videos on your pages that are considered against search queries when determining rankings and are used by software to help the visually impaired “see” the images on your websites’ pages.
- URL structure: The words that you use in your website’s links must be in line with the subject of the content on that page, just like keywords and page titles.
Play by Google’s rules and win fabulous prizes like increased traffic on your website and increased revenue for your business. Unlocking the mysteries of Google’s search algorithm other than what was discussed above will rely on some trial and error. Once you have the basics down, consistently creating informative and engaging content is the next major step. Keep fine-tuning the components of your website and its content until you’re happy with the results. If you’re struggling to improve your Google ranking, Mary Pomerantz Advertising can help. We are a comprehensive marketing agency offering services related to search engine optimization, web design and web development. Give us a call today at 732-214-9600 to learn more.