Mary Pomerantz Advertising is a full-service marketing agency
Mary Pomerantz Advertising helps businesses of all sizes to achieve their goals for their strategic marketing. As a full-service marketing agency, we are capable of developing a comprehensive advertising strategy and creating/updating your company’s website to ensure it is appealing and mobile-friendly. There are numerous components that go into creating a successful marketing campaign, but none are more important then developing an overall strategic goal for your marketing and ensuring you have an up-to-date website.
Starting your own business and becoming fabulously wealthy as a result is the dream of many Americans today and has been for well over a century. There are approximately 543,000 new businesses started every month in the United States;  however, 80 percent of them will not last more than two years.  While these stats are nothing new to people who understand the hit-or-miss nature of small business ownership, it still begs the question: Why?
It’s not as if only 20 percent of people who start businesses have good ideas for products and services. While the initial thought may be to point to a lack of talent or abilities, many business owners fail to succeed because they fail to prepare for success. It’s important to focus on what you do best and build your business offerings. It is also important to work with an full-service marketing agency that can successfully create, design and brand your company’s advertising.
The Often Understated Importance of Your Website
Surprisingly, even as we inch closer to the end of the second decade of the 21st century, many small and medium business owners still fail to understand the importance of having a website. No matter what industry, or how big or small a company is, there’s no reason for a business not to have a website.
It’s not only critical to have a functioning website, but it’s also important to make sure it is well-designed.
An online presence provides a company with low-cost advertising, visibility, credibility, accessibility and the potential for one-click sales. There’s nothing to lose and almost everything to gain. Yet 55 percent of U.S.-based small businesses do not have websites, according to a GoDaddy Survey of over 4,000 companies. 
Most Commonly Cited Reasons for Not Having a Website:
- 35 percent said they were too small.
- 24 percent said they believed it wouldn’t help their business.
- 21 percent said they lacked technical expertise.
- 20 percent said it was too expensive.
It’s not only critical to have a functioning website, but it’s also important to make sure it is well-designed. The design of your website directly impacts consumers’ trust levels. One study, titled “Trust and Mistrust of Online Health Sites” examined the effect of certain design elements on consumer behavior.
To determine the influence, researchers asked participants to search the Internet for relevant health information and then discuss their first impressions of the sites they visited. When people were asked to explain why they mistrusted or rejected a site, a whopping 94 percent cited web design elements, compared to just 6 percent who referenced content. 
Some Specific Design Elements Cited:
- Complex and busy layouts
- Too much text
- Lack of navigation aids
- Boring web design, especially the use of color
- Small print
- Slow website loading speed
- Corporate look and feel
Fair or unfair, the credibility of your business will likely be judged by the quality of your website. If your online presence is lacking, customers will assume your products and/or services are as well.
Why You Need to Be Concerned With Mobile Traffic
With 90 percent of all American adults owning cell phones and 58 percent of them owning smartphones, a website that doesn’t accommodate mobile searches is not smart business. A responsive web design allows your website to shrink or expand to fit the display screen.
The Importance of Mobile Optimization
- Smartphone users check their devices an average of 150 times per day. 
- 60 percent of Internet access is mobile. 
- 34 percent of smartphone users go online mostly using their phones, instead of laptops, desktops or other devices. 
- 42 percent of customers rely completely on their phones for pre-purchase research. 
- 46 percent of people using mobile devices report having problems viewing a non-responsive site. 
- 61 percent of people say they are more likely to leave a site if it isn’t mobile friendly. 
Having a responsive website is smart business because it gives potential customer an extra avenue with which to view your products and services, and Google also penalizes sites that are not mobile-friendly. 
Your SEO Should Not Be Ignored
What good is a fancy website with responsive design if no one can find you? Many business owners have heard the term SEO and simply accept that it matters, but it’s important to understand why.
The most obvious impact of strong SEO is in the search rankings. The average person does not move past the first page when conducting Internet research. In fact, approximately 75 percent of clicks come from the top five positions on Google, and 91 percent come from the first page. 
You want your site to show up organically for potential customers, as 51 percent of all traffic to websites comes from organic searches, and 83 percent of traffic from search engines comes from SEO.  This means you need to have business profiles on several sites (not just Google), your page and blog titles need to be optimized with correct keywords, and metadata must be included on all web pages.
For business owners without a lot of time, experience or expertise, staying on top of SEO needs and remaining up-to-date with the newest changes to algorithms can be challenging.
A Full-Service Marketing Agency Can Set You Apart from the Crowd
While word-of-mouth is and always will be an effective way to market products and services, business owners have limited control over this. A good advertising campaign allows companies to control the narrative about their offerings, differentiate themselves from the competition, get the word out to people who may not have heard about them, build brand reputation and potentially increase sales.
A good advertising campaign allows companies to control the narrative about their offerings.
Unfortunately, worries about spending and seeing a profitable return on investment often stops business owners from developing a marketing strategy. But if clients don’t know who you are, they are not likely to spend at your company.
We Are There for you Every Step of the Way
As a full-service marketing agency, Mary Pomerantz Advertising is there for you every step of the way. From the expert development of Drupal content management system websites to the conception of insightful and effective SEO strategies, Mary Pomerantz Advertising does it all.
Through our comprehensive scope of services, including building responsive websites and developing innovative and fresh campaigns, we’re able to develop long-term relationships that better enable us to anticipate and satisfy our customers’ advertising needs as they emerge and change.
We’re proud of our experience, skills and resources that have allowed us to serve businesses in a diverse range of industries for over 25 years. So whether your company is looking to build a new website, launch a new multimedia campaign or examine the results of its SEO efforts through Google Analytics, why not get it all at Mary Pomerantz Advertising? Contact us today at 732-214-9600 to get started.